In recognition of their exceptional demonstration of new mindsets and practices to increase lending to small businesses, CapitalPlus Exchange (CapPlus) announced the winners of the 2022 Sales Champion Challenge, a competition among banks participating in the Financial Institution Resilience and STrengthening (FIRST+) program.

The FIRST+ program is an industry-wide collaboration with the Mastercard Foundation, Bank of Ghana, and the Ghana Microfinance Institution Network (GHAMFIN) led by CapPlus. The program aims to strengthen financial institutions to enable them to increase lending to micro, small, and medium enterprises (MSMEs) and create work opportunities for 60,000 Ghanaians, predominantly young women and men.

The Sales Champion Challenge is a key component of FIRST+’s intensive sales and marketing change initiative designed to increase financial institution lending to MSMEs, empowering businesses to grow and create meaningful jobs especially for youth and women. The Challenge is just one of many interventions to catalyze systemic changes that generate jobs by accelerating small business growth.

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