CapPlus Webinar: Marketing Financial Services To Entrepreneurs Effectively and Affordably

Does your brand have a strong standing in your target market? This webinar, aimed at financial institutions seeking to become leaders in SME lending, shows how to improve your marketing approach to become more effective in building visibility and appeal, while keeping marketing costs affordable. To provide a practical context, the webinar provides examples of marketing to SME entrepreneurs, including to women entrepreneurs as a specific target segment. The webinar covers:
• Elements of the marketing strategy
• Market analysis and segmentation
• Evaluating the product suite
• Brand differentiation
• Integrated, consistent communication and the role of digital marketing
• Marketing and financial education for innovative products channels and processes